Doubles Organic Traffic in Six Months
About the Company
Diamonds Forever is a San Diego jewelry boutique that specializes in beautiful, custom jewelry, including engagement rings, necklaces, and earrings. They sell their jewelry both online and in their shop in San Diego. They offer a wide variety of services including custom jewelry, jewelry repair/restoration, loans, appraisals, and more. They also buy used jewelry and gemstones.
The Challenges
When diamondjewelry.com partnered together with Hexsus Inc. in September of 2020, they were on the backend of a website migration and experiencing decreases in conversions on the website. This was directly tied to decreases in overall traffic and organic keyword rankings.
Many Keywords that were historically responsible for driving organic traffic to the site were rapidly decreasing in rankings, leaving diamondjewelry.com scrambling to find the caus
Many Keywords that were historically responsible for driving organic traffic to the site were rapidly decreasing in rankings, leaving diamondjewelry.com scrambling to find the caus
The Goals
Our Holistic approach began with a comprehensive SEO website audit and keyword research. This included:
- Analyzing the technical performance of the site
- Auditing the site’s backlink profile
- Conducting a Google penalty analysis
- Executing a comprehensive keyword audit of the entire site
- Performing comprehensive keyword research for all sites generating traffic and conversions in the industry.
Our Strategy
Our Holistic approach began with a comprehensive SEO website audit and keyword research. This included:
- Analyzing the technical performance of the site
- Auditing the site’s backlink profile
- Conducting a Google penalty analysis
- Executing a comprehensive keyword audit of the entire site
- Performing comprehensive keyword research for all sites generating traffic and conversions in the industry.
Step: 1
- Implement targeted keyword strategy
- Provide new target landing pages
- Update metadata
- Optimize on-site content to support the identified keywords
Step: 2
- Optimize all pages for usability
- Create a digital breadcrumb trail to engage and entice users to travel from landing pages to conversion pages through high quality content and clear calls to action.
The Results
After only 6 months, our Hexsus successfully recaptured the keyword rankings and organic traffic that suffers as a result of their website migration. From October 2020 to March 2021 we achieved:
As a result, diamondjewelry.com is realized its highest conversion rates and sales revenue ever in Q1 of 2021.
1 %
Increase in Organic Traffic
1 %
Increase in Top-ten Rankings
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